So, how does this seemingly magical technology work? First, the Sephora Beauty Advisor scans the client’s skin in several areas on the face and neck using a highly accurate device.
“A client with a more muted complexion might find that foundations often look too garish on their skin, while someone with a more saturated will look ashy/grey if a foundation is not matched perfectly.” “Adding saturation as a dimension in matching helps us match clients who normally have a hard time finding a foundation that looks good on them,” Nelly Mensah, Senior Director of Store Experience & Digital Product at Sephora tells TZR. It takes into account three attributes of color: depth, undertone, and saturation - versus the industry standard, which currently only consists of depth and undertone, not saturation. Sephora’s new Color iQ technology helps match you with your perfect foundation, concealer, pressed powder, or tinted moisturizer. To address the inevitable limitations of color-matching, (even in-store), Sephora is launching a new shade matching technology that seeks to make the experience more accurate and inclusive than ever before.
Factors including how the product looks in natural light, or after it’s oxidized on the skin, and whether or not it fits your undertone, contribute to the confusion and difficulty of finding that just-right shade. Fenty Beauty Foundation 420 Mac Matchmaster 7.5 Mac Studio Fix Fluid NC50 Estee Lauder Doublewear Sandalwood MUFE Y155 Lancome 460 Shade 430 Fenty Beauty Foundation 430 Nars Luminous New Orleans Makeup Forever 178 Mac Studio Fix Fluid NW47 Mac Matchmaster 8. The process often goes beyond what meets the eye. Aside from the fact that one too many brands still don’t carry a wide enough range, there are so many factors that go into finding your perfect match. Scroll down to see what the shades look like on a few of our staffers.Foundation shade matching is tricky territory. One may have cooler undertones, while the other more neutral. For reference, model Duckie has cooler undertones, Rihanna has warm, and Kerry Washington has neutral.”Ĭontrary to popular belief, it’s your undertone not skin tone that makes the biggest difference when picking foundation, which is why two friends with the same complexion may not be the same Fenty shade.
Typically undertones fall into four categories: cool, warm, neutral and olive. “Think of undertones as the color that peeks through the skin’s surface, and your skin tone as the color people see: light, medium, or dark skin. When it comes to undertones the makeup artist has some great advice. Their website offers an in-depth shade finder that breaks down each shade range (light, medium, tan, and deep) and outlines each undertone. Brand: FENTY BEAUTY BY RIHANNA: Finish Type: Matte: Item Weight: 0.13 Pounds: Coverage: Light: Skin Tone: All: New (2) from 49.99 + 4.75 shipping. On the bottom of your jawline is a good place to swatch or down the side of your neck,” she says. Color Matching: A simple process Since Fenty offers a range of 50 shades, matching my skin tone with my foundation color was pretty easy. FENTY BEAUTY BY RIHANNA Match Stix Shimmer Skinstick COLOR: Starstruck - iced-out pearl. “Your perfect foundation match, is when a product literally and flawlessly disappears into your skin,” says Amber. “When trying to find it, make sure to swatch it on your face, not your hand. Peep our shade finder on A post shared by FENTY BEAUTY BY RIHANNA on at 5:27am PDT